Kerala’s E-Retail Marketplace Launching in April 2016

Kerala was recently declared as First Digital State by the Honorable President of India, Pranab Mukherjee pinning another feather on the cap that boasts of many firsts in the human development index. With high e-literacy rate and mobile penetration (32 m connections) it will be the first fully digitized state. It is also the first to complete the national optic fiber network project which helps to provide high-speed internet in all Gram Panchayats and remote areas. Many key government offices will be paperless soon. More than 3000 offices in the state, including motor vehicles and land registration departments, have achieved this feat.

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Homz Komforts – Kerala’s E-Retail Marketplace

Foreseeing the huge potential of market for E-retail with Internet Penetration at the Village Level and High E-Literacy and Mobile Penetration, Mr. Sashiidharann K CP conceived the idea for Kerala’s Own E-Commerce Network, which will help not just the manufacturers, distributors and retailers to sell Online but also become a gateway to Kerala market. After a long research, exploration and market surveys of an year, Homz Komforts is now ready to be launched and introduced in Kerala. April 2016 will mark its launch at Kozhikode. Homz Komfort’s strategy planning team and the core management under the guided supervision of Sashiidharann K CP (Founder and Director, Homz Komforts) has planned the implementation timelines to unveil its ground activation counterpart by year end.

“After its initial launch in April 2016, first few months, Homz Komfort’s team has to aggressively get involved in making connect with people and make them understand the benefits of being on the marketplace”, quotes Mr. Sashiidharann K CP. With many giant e-commerce players in market including Snapdeal, Flipkart, Amazon and now the announcement of the launch of Alibaba, we don’t see any competition as more players means extended awareness. USP of Homz Komfort lies in the fact that it is the Marketplace Model which will be over the time adapting the needs and demands of Kerala People. If something which actually takes the priority to a customer buying online, beyond the price, it is credibility and trust. Globally operating Marketplaces after getting cluttered with lot many choices; we may be able to deliver a better offer to customers, with the refined products and selected vendors.

On the auspicious occasion of the launch of Homz Komforts, we marked out the presence of Chief Guest, Mr. Musthafa TV (Chairman, MR Group) and quite experienced Speakers including Mr. Ebenezer Ravichandhar (Senior Officer, Reserve Bank of India), Mr. Paul Surendran (Senior SAP Consultant), Mr. Arham Bardia (Founder, Director, Enteque), Mr. Viswanathan M (Bharat Gas Distributor), Mr. Ashu Gaur (Director, Eixil Group) and Ms. Komal Chauhan (Founder and Director, AspKom)

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