• Kerala was recently declared as First Digital State by the Honorable President of India, Pranab Mukherjee pinning another feather on the cap that boasts of many firsts in the human development index. With high e-literacy rate and mobile penetration (32 m connections) it will be the first fully digitized state. It is also the first […]

    Kerala’s E-Retail Marketplace Launching in April 2016

    Kerala was recently declared as First Digital State by the Honorable President of India, Pranab Mukherjee pinning another feather on the cap that boasts of many firsts in the human development index. With high e-literacy rate and mobile penetration (32 m connections) it will be the first fully digitized state. It is also the first to complete the national optic fiber network project which helps to provide high-speed internet in all Gram Panchayats and remote areas. Many key government offices will be paperless soon. More than 3000 offices in the state, including motor vehicles and land registration departments, have achieved this feat.

    Home Page HK Banner

    Homz Komforts – Kerala’s E-Retail Marketplace

    Foreseeing the huge potential of market for E-retail with Internet Penetration at the Village Level and High E-Literacy and Mobile Penetration, Mr. Sashiidharann K CP conceived the idea for Kerala’s Own E-Commerce Network, which will help not just the manufacturers, distributors and retailers to sell Online but also become a gateway to Kerala market. After a long research, exploration and market surveys of an year, Homz Komforts is now ready to be launched and introduced in Kerala. April 2016 will mark its launch at Kozhikode. Homz Komfort’s strategy planning team and the core management under the guided supervision of Sashiidharann K CP (Founder and Director, Homz Komforts) has planned the implementation timelines to unveil its ground activation counterpart by year end.

    “After its initial launch in April 2016, first few months, Homz Komfort’s team has to aggressively get involved in making connect with people and make them understand the benefits of being on the marketplace”, quotes Mr. Sashiidharann K CP. With many giant e-commerce players in market including Snapdeal, Flipkart, Amazon and now the announcement of the launch of Alibaba, we don’t see any competition as more players means extended awareness. USP of Homz Komfort lies in the fact that it is the Marketplace Model which will be over the time adapting the needs and demands of Kerala People. If something which actually takes the priority to a customer buying online, beyond the price, it is credibility and trust. Globally operating Marketplaces after getting cluttered with lot many choices; we may be able to deliver a better offer to customers, with the refined products and selected vendors.

    On the auspicious occasion of the launch of Homz Komforts, we marked out the presence of Chief Guest, Mr. Musthafa TV (Chairman, MR Group) and quite experienced Speakers including Mr. Ebenezer Ravichandhar (Senior Officer, Reserve Bank of India), Mr. Paul Surendran (Senior SAP Consultant), Mr. Arham Bardia (Founder, Director, Enteque), Mr. Viswanathan M (Bharat Gas Distributor), Mr. Ashu Gaur (Director, Eixil Group) and Ms. Komal Chauhan (Founder and Director, AspKom)

    Read More
  • By allowing 100% FDI in the marketplace model, this government has addressed just one pain point in the retail industry. Arvind Singhal of retail consultancy Technopak points out that contrary to the euphoria among brick and mortar retailers over the government’s latest move, there is no level playing field being created by merely allowing 100% […]

    Ecommerce FDI to Hurt Consumers and Small Sellers

    By allowing 100% FDI in the marketplace model, this government has addressed just one pain point in the retail industry. Arvind Singhal of retail consultancy Technopak points out that contrary to the euphoria among brick and mortar retailers over the government’s latest move, there is no level playing field being created by merely allowing 100% FDI in marketplace model of e-commerce. “The brick and mortar stores are still not permitted to get foreign investment. Besides, I would say the inventory lead model should be encouraged since it helps the government’s own Make-in-India drive. This model allows etailers to take inventory risks and source private labels from small manufacturers. Typically, the inventory lead e-commerce model is a faster road to profitability”.

    Anyway, what the government has done through the press note last evening is merely reiterating a long-held view, it is unlikely to open floodgates of FDI for etailers in India. The big boys are already funded through FDI – in some cases by more than 50% – so there seems to be no dearth of foreign investors, pension funds or the likes who are investing in Indian e-commerce without a care about which model it actually follows. This move may, at best, stem the rising instance of e-commerce companies shifting their base overseas for easier access to funding.

    Retail trade in India is categorised variously into heads such as single or multi brand, marketplace or inventory models, wholesale cash and carry or front end. Restrictions have been placed on FDI in most cases with only 51% being allowed in single brand retail and 100% FDI allowed now allowed in B2B e-commerce and marketplace B2C. It must be noted that foreign investors seem unconcerned with the model an Indian e-commerce company is following since several estimates put the amount of FDI the big guys have attracted in the last two years through their marketplace models at $5 billion.
    An official at a large e-commerce company had said earlier that though the marketplace model probably does not exist in any other country in the world, it is beneficial in India since it helps small sellers expand their geographical reach and therefore nullifies fears of kirana owners getting impacted adversely by the arrival of foreign investment in the sector. His argument: FDI should in fact not be allowed in the inventory lead model of e-commerce (where the e-commerce company owns the inventory) since then large global retail brands can distort markets through pricing power.
    The move to allow 100% FDI in the marketplace model comes just when the Delhi High Court is examining a PIL which alleges FEMA violations by e-commerce sites. A probe against 21 companies is already on, on a petition filed by the All India Footwear Manufacturers and Retailers Association which alleges violation of FD rule by e-commerce companies.

    Instead of getting into the marketplace versus inventory lead models, the government should just open up retail trade to FDI. Period. Besides, stipulations in the press note like capping sales on an e-commerce platform by any one vendor or its group companies is also another pain point for the industry. Specifically, this will impact Flipkart and Amazon where in-house companies WS Retail Services and Cloudtail India may be generating more than 25% of each company’s sales respectively.

    Another pain point is the stipulation that warranty is to be offered by the manufacturer, not the etailing platform. Of one buys a small kitchen appliance online but wants to return it or get it serviced under warranty, one now has to contact a small shop in the country’s hinterland to get this done instead of asking a Flipkart or an Amazon for help. Obviously, the press note issued yesterday is not designed to make life any easier, either for consumers or for small sellers.

    In a Press Note in March, the Government announced the following:

    • 100% FDI under automatic route permitted in the “Marketplace Model of E-commerce”
    • Marketplace E-commerce entity may enter into transactions with its registered sellers on B2B basis
    • Marketplace E-commerce entity may provide Logistic, Warehousing , Order Fulfilment, Call centre, Payment collection and other services
    • More than 25% of the total sales should not be done by one vendor or its Group Companies
    • The Name, Address and Contact details of Seller should be clearly mentioned
    • The Seller shall be responsible for Post Sales, Warranty and Guarantee of goods sold by it
    • Marketplace E-commerce entity should not influence the Pricing of Goods sold on its Platform.
    Read More
  • “Homz Komforts”, an Upcoming Brand into Hyperlocal E-Retail of Home Appliances (Accessories, Decor and Decorative), which is Multi Vendor Platform with the Inventory Management by the Company (HK) while the Pricing Control by the Distributors and Vendors. This will empower the Local Retail/Distributor to reap the benefits of E-Commerce without actually disturbing the Price Mechanism […]

    Homz Komforts Launching in Kerala

    “Homz Komforts”, an Upcoming Brand into Hyperlocal E-Retail of Home Appliances (Accessories, Decor and
    Decorative), which is Multi Vendor Platform with the Inventory Management by the Company (HK) while the
    Pricing Control by the Distributors and Vendors. This will empower the Local Retail/Distributor to reap the benefits
    of E-Commerce without actually disturbing the Price Mechanism in Market or Getting into competition with their
    own Online Counterpart.
    This definitely will decrease the margins required for Operations of E-Commerce Framework and Brand will have
    to manage the Operations (Marketing, Logistics, Customer Support) in just 1.0 to 3.0% Margins, but when it
    comes to Slow Moving Products or Dead Stock, the Margin Amounts will help us to manage the deficit.
    As in case of “Homz Komforts”, Pricing and Inventory is being managed by Vendors, we further look forward
    for your Support in form of Signing Up with Homz Komforts, Share your Inventory Updates with Required
    Details and Actively Support our Business Development Team (To seek Product Photographs, Point of Pick
    Ups for Logistic Partners et), so that we may come up with the Successful Business Model and Efficient
    Application for Kerala Market, which will not just benefit the Vendors but also to Customers who can be
    offered best of available deals.

    Request you to fill the Form below, so that our Business Development Team can contact you further for
    follow-ups and coordinate for Product / Inventory Updates

    Homz Komforts will promote the Products through its Online and Social Media Marketplace Store, which will
    increase the footfall for your company.

    Read More
0
Connecting
Please wait...
Send a message

Sorry, we aren't online at the moment. Leave a message.

Your name
* Email
* Describe your issue
Login now

Need more help? Save time by starting your support request online.

Your name
* Email
* Describe your issue
We're online!
Feedback

Help us help you better! Feel free to leave us any additional feedback.

How do you rate our support?